The Show

Folding bike booth at Interbike 2011

Here is the view from last year’s InterBike booth, during a rare quiet moment in the crowds.  Once again we prepare to make the trek to Las Vegas in just over a week for the great bicycle extravaganza!  The office is full of boxes and banners, signs and stands; things packed and ready to go.

New Directions

In addition to the regular splendors of the booth, including a little something new:

custom folding build

… which has some exciting news about frames and the new horizon of custom builds – which you’ll have to wait until the show to get all the juicy details on.

Information + Entertainment = Info-tainment?

In addition to all that, we’ll have a bit of dramatic excitement to keep everyone entertained.  We’ll be demonstrating how vulnerable bicycles are to vandalism and theft when locked outside.  Montague’s booth #24105 will feature a “Bike Smash”.  Interbike attendees will be invited to swing a weapon of their choice at a bike locked to a parking meter.  While the “Smash” itself promises to be entertaining, the resulting damage will, no doubt, be a sobering reminder of the fate that can befall a bike left outside, even if it is securely locked.

We’re big fans of folding it the bike and taking it inside.  And while a good, strong lock and proper locking practice are both important, the fact remains that no lock can compare to the security of indoor bike storage.

From the official notice:

“Many cyclists live and work in urban areas, where bike theft is most common,” said Montague Product Manager, Jonathan Vandenberg.  “People know the risk of leaving their bikes outside, but think they’re ok as long as they have a good lock, and some good luck.  With the Bike Smash, we hope to alert people to the dangers of leaving a bike – even a locked bike – on the street.  Bikes locked outside, even if they’re not stolen, are more likely to suffer damage.  Montague bikes, on the other hand are easy to store and bring inside, protected from theft, vandalism, and even bad weather.”

The Interbike Tradeshow has been held annually in Las Vegas for the past 30 years.  Montague Corporation, an industry leader in full-size bikes that fold for 25 years, has participated almost every year since 1988.  Montague’s first ever Bike Smash serves to highlight the utility of their full-size foldable bicycles.  In a space-constrained apartment or office, there simply isn’t room for a non-folding bicycle, which is the reason bikes are so often left outside.  But Montague bikes fold easily and can be stored in the back of a closet or under a desk, eliminating the need for outdoor bicycle storage.  To take a your turn as a vandal in the Bike Smash, or to learn more about how Montague’s full-size bikes that fold, stop by Montague’s Interbike booth #24105.

Stop on by!  We’ll be at Booth #24105!  And be sure to check out the fashion show, we’re in there too!

interbike booth invite 2012


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